KOLTIN HAMMER
I am a digital marketer with a passion for streamlining processes and executing broad-view, high impact projects.
My experience includes managing a digital agency throughout the design and launch of a new global website, the implementation of an improved consumer response system, and the buildout of an online asset library for retailers to utilize.
Branding
Key Retailer Accounts managed for consistent brand image
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Consumer Response System
consumer inquiry cases handled/month​
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Website Launch
unique visitors since launch in 2019​
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mil
Traffic Growth
monthly traffic growth​ to KONG brand site
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%
International Email
locales managed for 2+ years
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Online Asset Library
SKUs housed with assets for retailer access​
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WEB SEO
WEB & SEO
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1500+ SKUs actively managed for consumer and retailer reference.
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Buildout and management of a new global website including 12 international locales.
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SEO-driven blog growth resulted in a 3000% traffic increase year 1 and 300% year 2​
KONG
YOY Website Performance
With an emphasis on content creation, SEO, and the continued development of our brand site, we were able to increase our traffic by over 100%.
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Moved email creation in-house and lead the migration to a new email platform​
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Created a fully automated, API-based, custom analytics dashboard​
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Managed all emails for 11 international locales for 2+ years​
B2B Open Rate
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D2C Open Rate
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B2B
Email Redesign
Objectives - Increase ctr & cut down build time
Optimized the design of our monthly international New Product email. With these changes, build time was cut by 50% and CTOR improved by 213% when comparing the 3 month average pre and post-redesign.
BRANDING
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15 Key Retail Accounts managed for product uploads and brand image​
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Managed the rollout of dimensional images, 360 videos, & USA packaging to retailers​
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Introduced Salsify to streamline management and provision of online assets​
see it in action...
Click to view product images
PARTNERSHIP
MARKETING
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Co-developed a promotional "Puppy Box" e-commerce website with Boehringer Ingleheim
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Piloted a new brand page structure with Chewy.com
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Coordinated a live, virtual competition for Chewy.com and its two Customer Service offices
Chewy
Brand Page Pilot
Coordinated the development of a new brand page on Chewy.com. We were the first brand to pilot their new brand page structure and functionality that rolled out in 2020.
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Chewy
Ultimate Stuffing Competition (USC)
Organized a virtual competition (pre-Covid-19) that engaged two of the Chewy Customer Service offices in a head-to-head battle of stuffing KONGs.
Broadcasted live, this execution educated thousands of representatives that had a direct connection to KONG customers.
RESUME
